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Let me introduce myself..

I am Joe Beer, I’ve been personally training and advising numerous amateur and professional clients for 25 years including:

Legendary Cyclist Graeme Obree - National Champion 1997 and 18:27 10-mile PB (1997)

Scott Neyedli - 2013 Ironman Wales winner & British Middle Distance Champion, Scottish WTC Ironman record holder 8h17min

Shadrack Biwott 4th (2nd American) Boston Marathon 2017 (2h12)

Vicky Gill 2014 - European Long course Bronze medallist, Ironman UK 4th and Ironman 70.3 5th; Outlaw winner and course record holder 2013.

Blake Pond - RTTC top 10 time triallist, multiple course record holder, 18:33 10-mile and 47:56 25-mile 2014 PBs.
Pro Triathlete and Rookie of the Year (1994)
Eric Harr

The UK's first Ironman winner Matt Belfield (Lanzarote 1999)

Former UK Ironman-distance record holder Alan Ingarfield.

Also I have assisted others such as:
24-hour RTTC Bronze medalist Andy Cook
multiple Veteran National Champion podium finisher & UWCT 2015, 2017 qualifier Debbie Sheridan
Age Group, National, European and World Duathlon A/G Champion & Powerman Arizona 2015 winner Lee Piercy
Powerman Geel winner and European Gold medal duathlete Emma Dews
Age Group World Duathlon Champion 2009 and 2010 Ian Cardy

Challenge Galway 3rd overall A/G and National A/G Sprint Champion (2017) James Cleland,

multiple Ironman Hawaii qualifiers and finisher Aled Smith, Jon Hall, Paul Thomas, Dave Ambler
plus many other athletes.

I was voted the inaugural
220 Magazine Coach of the Year in 2004 and was Runner Up in 2007 and 3rd in 2010. I am also a British Triathlon qualified coach.

I am supported by a range of top companies including Scott Sports, PowerBar, InfoCrank, Speedo, Neovite, Continental, Edco, Club La Santa, DryRobe and Trainsmart.

How did I get into this?

I ran cross country for my school (1977-1983) then moved into road running with 10k’s and half marathons in 1984-1986. I started triathlon training in 1986 and compete in my first event in 1987 (The Bath Triathlon, 19th) and have since done over 200 triathlons, duathlons and extreme events worldwide - Including the Hawaii Ironman and Escape From Alcatraz Triathlon.

Why does my training and racing help other athletes?

I am not a one trick pony or a theoretical coach.
In challenging myself in events from 10-mile time trials on the bike up to Ironman Triathlons, from sprint duathlons to L’Etape Sportives over Tour de France stages, I have learned
invaluable personal lessons on what it feels like and what
it takes to maximise performance.I am not a world champ. I don't pretend to be a pro.I just make people faster and don't want to stop going fast myself.I don't want to, or believe that you need to do, 20 Ironmans, 20 hours a week or below 20 minutes for a 10-miles to help athletes get leaner, faster and better able to train themselves to reach their maximum potential.That's it. No secrets just two decades of experience, long hours, thousands of pages or reading, hours in the lab, time in the wind tunnel, lots of experimentation and a desire to be constantly learning.

How does experience get passed on to athletes?

By using a host of media I can help lots of athletes despite not actually meeting face to face or directly coaching them. Instead Monthly magazine articles get out to the masses, an iTunes podcast goes Worldwide and of course a book or two  in libraries and across the Internet helps too.

There are training camps, presentations and
1-2-1 coaching days which help athletes on a face-to-face personal level. These are great but there’s only so much time to do everything.
Signed-up remote-coaching clients receive personalised plan, regular calls to the office to help make tweaks to habits and equipment. Combined with smart use of e-mails, website and various Mac technologies it means there are few coaches using so much innovative technology.
I get athletes to go faster, get leaner and go longer.
Take a look

What academic work helps me more than just an athlete?

I chose to study sport at degree level under such great Tutors such as Peter Keen and Ian Maynard.  I continue to be involved with researchers at various universities, to subscribe to journals, get asked to contribute to product development and to search for the most contemporary findings on optimal training, nutrition and equipment.

All Copyright J.M.Beer © MMXVII