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Let me introduce myself..

I am Joe Beer, I’ve been personally training and advising numerous amateur and professional clients for over 30 years including:

Legendary Cyclist Graeme Obree - British Cycling Time Trial National Champion 1997 and 10-mile PB 18:27 (1997)

Matt Belfield - The UK's first Ironman winner (Lanzarote 1999)

Alan Ingarfield - Former UK Ironman-distance record holder.

Scott Neyedli - 2013 Ironman Wales winner & British Middle Distance Champion, former Scottish WTC Ironman record holder (8h17min)

Shadrack Biwott- 3rd Boston Marathon 2018 (1st American), 4th (2nd American) Boston Marathon 2017

Phil Graves - 2nd Ironman Wales 2017, 2018.

Vicky Gill - 2014 European Long course Bronze medallist, Ironman UK 4th and Ironman UK 70.3 5th; Outlaw winner and course record holder 2013.

Blake Pond - RTTC top 10 time triallist, multiple course record holder, 18:33 10-mile and 47:56 for 25-miles, 2014 PBs.
Eric Harr - Pro Triathlete Rookie of the Year (1994).

Also I have assisted others such as:
Andy Cook - 24-hour RTTC Bronze medalist 1999

Crystal Spearman - 24-hour RTTC Silver medalist 2017

Multiple Veteran National Champion podium finisher & UWCT qualifier Debbie Sheridan (2017-2024)

Age Group, National, European and World Duathlon A/G Champion multiple years & Powerman Arizona 2015 winner Lee Piercy

Powerman Geel winner and European Gold medal duathlete Emma Dews

Age Group World Duathlon Champion 2009 and 2010 Ian Cardy

Triathlon Ireland A/G National Champion Sprint & Standard (2017-2024) James Cleland,

Multiple Ironman World Championship Qualifiers Hawaii and Nice, such as: Aled Smith, Jon Hall, Paul Thomas, Peter Harding, Dave Ambler, Rachel Collinge, Pieter Brummer plus many other athletes.

Even helping other sports people such as Touring Car Champion Tom Chilton and I was voted the inaugural
220 Magazine Coach of the Year in 2004 and was Runner Up in 2007 and 3rd in 2010. I am also a British Triathlon qualified coach.

Ambassador for a range of top companies including FlowBio, Rotor UK, Nopinz, (Forth)Edge and Trainsmart.

How did I get into this?

I ran cross country for my school (1977-1981) then moved into my first road race (Somer 10k - March 1986)’s and onto half marathons. I started triathlon training formally in 1986, but had always ridden a bike, started to swim and the run was already there. I completed my first event in 1987 (The Bath Triathlon, 19th) and first Ironman at 22 (Rodekro European Championship 1989).

I have since done over 250 triathlons, duathlons and other endurance events worldwide - Including the legendary Hawaii Ironman, Escape From Alcatraz Triathlon, 45-mile Transverse Cornwall Ultra, Serpent Trail 100k Ultra and London-to-Paris Cycle Challenge (5x).

Why does my training and racing help other athletes?

I am not a one trick pony or a theoretical coach: In challenging myself in events from 10-mile time trials (PB 20:26) up to Ironman Triathlons (Kona Qualifier), from Duathlons (A/G National Champ) to L’Etape Sportives over Tour de France stages (Top 10%),

I have learned invaluable personal lessons on what it feels like and what it takes to maximise performance. I am not a world champ. I don't pretend to be a pro. I just make amateurs and pro's faster. I don't want to stop testing myself, learning every day. I don't want to, or believe that you need to do, 20 Ironmans, 20 hours a week or below 20 minutes for a 10-miles to help athletes get leaner, faster and better able to train themselves to reach their maximum potential.

That's it. No secrets, over three decades of experience, long hours, thousands of pages or reading, hours in the lab, time in the wind tunnel, helping athletes on training camps, lots of experimentation and a desire to be constantly finding "better".

How does experience get passed on to athletes?

By using a host of media I can help lots of athletes despite not actually meeting face to face or directly coaching them. Instead Online & newstand magazine articles get out to the masses, an iTunes podcast and invites to other podcasts go Worldwide.

Of course
a book or two  in athletes bookshelves, lending libraries and digitally on KINDLE helps spread the SMART TRAINING word too.

There are training camps, presentations and
1-2-1 coaching days which help athletes on a face-to-face personal level. These are great but there’s only so much time to do everything.

Signed-up coaching clients receive personalised plan, regular calls to the office to help make tweaks to habits, nutrition and equipment.
Combined with smart use of messaging, proprietary training diary, and various technologies (The S1, CoreTemp, BioRacer Virtual Tunnel, Nopinz 3D scanner etc) it means there are few coaches using so much innovative technology to help improve performance.

I help athletes to go faster, further, lose weight and be "SMARTER".
Take a look

What academic work helps me more than just an athlete?

I chose to study sport at degree level under such great Tutors such as Peter Keen and Ian Maynard.  I continue learning through various industry innovators, to trawl through journals, get involved in product development and to search for the most contemporary methods on optimal training, nutrition and equipment.

JOE BEER SMART TRAINING Ltd
REGISTERED COMPANY No. 8411871
All Copyright J.M.Beer © MMXXIV